Academic Challenge
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L'OREAL EStrat ACADEMIC CHALLENGE
After 4 successful years of running the L'Oréal EStrat Challenge with worldwide university and business school students, L'Oréal launched the EStrat Academic Challenge in 2004, providing professors with a flexible pedagogical support to design effective and interactive courses, using the L'Oréal EStrat Challenge Business Game.
Last year, over 400 teams competed in the L'Oréal EStrat Academic Challenge, in France, Germany, Hong Kong, Italy, India, South Korea, Taiwan, Spain, Greece, Israel, Japan, Mexico, Russia, Turkey, Uk and Venezuela.
Feedback from both students and professors has been extremely positive, and L'Oréal will pursue its investment in developing the business skills of the leaders of tomorrow by offering this opportunity to even more students and professors in this 8th edition .
In April 2006, the pedagogical value of the L'Oréal EStrat Challenge has been officially recognised by the EFMD (European Foundation Management Development) who has awarded the competition with the CEL(Technology - Enhanced Learning Program) accreditation.
This accreditation proves that the L'Oréal EStrat Challenge is a program bridging the educational and professional world and providing an innovative and rich learning experience to students who participate in the program.
In July 2007, the L'Oréal EStrat Challenge has also developed a Sustaining Partnership with the AACSB International (The Association to Advance Collegiate Schools of Business) in order to promote a common pedagogical approach.
The mission of the AACSB International is advance quality management education worldwide through education and thought leadership.
To know more about the CEL and AACSB Accreditations
If you would like to register to the Academic Challenge, please contact prof.hotline@loreal-estrat.com for further information and support.
What professors have to say about the L'Oréal EStrat Challenge
"A wonderful concept, brilliant structure, convergent corporate environment, business ambience, global culture and finally but most importantly, an amazing intellectual challenge.
I fully recommend this experience to every Undergraduate and MBA students to get to know the beat of Business Decisions and Live experiences"
Dr. & Prof. M. Scalem, Indian Institute of Management, Indore, India






