Step by Step
Discover EStrat> Step by Step> Round 1
Play the game: Get a taste for business!
When?
From 5th January 2009 - 20th January 2009.
Who?
All registered teams get a taste of the game playing the First round.
How?
Taking the role of the General Manager at the head of yout virtual cosmetics company, Prima. You will need to manage a portfolio of beauty brands and to compete for worldwide leadership against 4 other virtual companies!
Objective?
Achieve the highest SHARE PRICE INDEX (SPI) at the end of the First Round within each geographical zone in order to be one of the 1700 teams qualified for the next strategic rounds. Then continue the adventure in the online Competition.
