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What is L'Oréal EStrat?

Discover EStrat> What is L'Oréal EStrat?> The EStrat Story

Some facts about the game

EStrat was launched in 2001 and since then it has known growing success:

  • The simulation has been updated every year in order to reflect new developments in the Beauty Industry.
  • The number of registered students has increased with each edition.
  • New business Partners have joined us: Business Week for EStrat 3, Google for EStrat 8.
  • EStrat can now be played in courses at universities and is therefore a recognized learning tool.
  • Two years ago the L'Oréal EStrat has received the CEL accreditation from the EFMD and is now a Sustaining Partner of the AACSB.