What is L'Oréal EStrat?
Discover EStrat> What is L'Oréal EStrat?> The EStrat Story
Some facts about the game
EStrat was launched in 2001 and since then it has known growing success:
- The simulation has been updated every year in order to reflect new developments in the Beauty Industry.
- The number of registered students has increased with each edition.
- New business Partners have joined us: Business Week for EStrat 3, Google for EStrat 8.
- EStrat can now be played in courses at universities and is therefore a recognized learning tool.
- Two years ago the L'Oréal EStrat has received the CEL accreditation from the EFMD and is now a Sustaining Partner of the AACSB.






