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After 4 successful years of running the L'Oréal e-Strat Challenge with worldwide university and business school students, L'Oréal launched the e-Strat Academic Challenge in 2004, providing professors with a flexible pedagogical support to design effective and interactive courses, using the L'Oréal e-Strat Business Game.

Last year, over 200 students competed in the L'Oréal e-Strat Academic Challenge, in France, Germany, Hong Kong, Italy, India, Russia, South Korea and Spain. Feedback from both students and professors has been extremely positive, and L'Oréal has decided to pursue its investment in developing the business skills of the leaders of tomorrow by offering this opportunity to even more students and professors in 2006.

Last year the pedagogical value of the L'Oréal e-Strat Challenge has been officially recognised by the EFMD (European Foundation Management Development) who has awarded the competition with the CEL(Technology - Enhanced Learning Program) accreditation. This accreditation proves that the L'Oral e-Strat Challenge is a program bridging the educational and professional world and providing an innovative and rich learning experience to students who participate in the program. To know more -› If you would like to register to the Academic Challenge, please contact prof.hotline@loreal-estrat.com for further information and support.

"A wonderful concept, brilliant structure, convergent corporate environment, business ambience, global culture and finally but most importantly, an amazing intellectual challenge. I fully recommend this experience to every Undergraduate and MBA students to get to know the beat of Business Decisions and Live experiences"
Dr./Prof. M. Scalem, Indian Institute of Management, Indore, India

"The feedback from our students has been great. They learned a lot from the practical experience and the direct contact with the company; and when I talked to students who did the game two years ago, they say "this is real life"!
Professor Benjamin Trespe, EBS Oestrich Winkel, Germany.